Video: Harvey Nichols launches “sorry I spent it on myself” ad


With just four weeks to go to Christmas, the high street’s biggest names have rolled out their big guns in the annual war to drag ever more customers through their shiny doors to spend spend spend.

John Lewis recently unveiled its £7m Animals of Farthing Wood style tear-jerker, M&S have a scantily clad Rosie Huntington-Whiteley tumbling through Wonderland, and ALDI courted some Christmassy controversy with its seasonal offering of reindeer steaks.

But it is Harvey Nichols that has created the most interesting advert this Christmas, with their “sorry I spent it on myself” campaign, which has the heart-warming message of reminding consumers not to forget themselves this Christmas.

The deadpan ad sees families and couples bestowing Christmas presents on one another from Harvey Nichols’ new “sorry I spent it on myself” range, which includes an elastic band gift set and boxes of paperclips. In one exchange, a young woman gives her boyfriend a packet of toothpicks, while uneasily fingering a new designer handbag. The perfect portrayal of disappointment will surely see the actor in the running for an academy award.

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