Ads come after a gambling body ordered the betting firm to pay £280,000 to a “socially responsible” cause
Paddy Power has enlisted the help of Fonejacker star Kayvan Novak in its new ads, which make light of the number of complaints the betting firm receives.
However, it could look like bad timing for the ads, which have been released just days after the company was found to have encouraged a problem gambler to lose five jobs, his home and his children, according to a Gambling Commission report.
Paddy Power currently holds the record for the most complained-about ad in UK history, in which it offered “money back if he walks” on the trial of Oscar Pistorius, who was found guilty of murdering his girlfriend Reeva Steenkamp in 2013.
Here are Paddy Power’s latest ads: