To attention shoppers! Smart Turnout opens John Lewis pop-up


Men’s fashion retailer Smart Turnout is enjoying a pretty great run. It’s loved by Harry Stiles, boasts Moonpig.com founder Nick Jenkins as an investor and as of today will have its own “pop-up” shop in London.

The previously online regimental clothing store, recently penned a deal with John Lewis which will host a month-long Smart Turnout store at its Oxford Street flagship store.

Smart Turnout has sales of over £1m a year and is already stocked in Harrods as well as Bloomingdales in New York, with other smaller stockists in Japan and the Middle East.

It was started by Scots Guards captain Philip Turner and is built around a growing trend for British-made formal menswear.