These are the top 10 most valuable brands in the world… and the UK's 20 favourites


Apple is having a bad week after dropping losing its number one spot in two lists of best brands.

In a list of the world’s most valuable brands, compiled by brand equity database BrandZ, the tech giant was usurped by Google.

Apple slipped to second place after its brand value fell 20%.

1. Google – $158,843m

2. Apple – $147,880m

3. IBM – $107,541m

4. Microsoft – $90,185m

5. McDonald’s – $85,706m

6. Coca Cola – $80,683

7. Visa – $79,197m

8. AT&T – $77,883m

9. Marlboro – $67,341m

10. Amazon – $64,255m

Meanwhile, in a Which? survey of the UK’s favourite brands, Apple tumbled from last year’s number one spot to 13th in the table. Lush was named the nation’s favourite, after staff were praised for their personal service.

Which? said: “Last year’s winner Apple slipped down to 13th place after seeing nine per cent slashed off their customer score. Several customers complained about it being difficult to book an appointment with its ‘genius bar’ service, which helps consumers with technical problems.”

1. Lush

2. Disney Store

3. Richer Sounds

4. John Lewis

5. Waterstones

6=. Clarks

6=. JoJo Maman Bebe

6=. Lakeland

6=. Screwfix

10. White Stuff

11=. Bonmarche

11=. The Perfume Shop

13. Apple

14=. Independent electricals

14=. Jones Bootmaker

14=. Maplin

14=. Sony Centre

18. Dunelm Mill

19. Wilkinson

20=. Early Learning Centre

20=. The Body Shop

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