East London technology start-up Songkick is celebrating after more than 100,000 people signed up to its online music resource through Spotify.
The company launched its concerts app, which has already proven to be a big hit on the web and iPhone, on the Swedish music library around four months ago.
During that time the relationship between Songkick and Spotify has proven to be a match made in heaven, providing users with concert alerts for artists they are tracking within their Spotify library.
This enables them to spot immediately when their favourite bands or singers are performing – either in their home town or any other city where they are interested in going to gigs.
Songkick revealed that information for 50,000 different dates has already been sent out to users, who registered through Spotify. This has included everything from stadium acts to jazz quartets playing in coffee shops.
The main benefit of this service is that music fans receive instant details of the bands they are most interested in, instead of having to sift through long lists of acts and risk missing someone they like.
Within the massive scope of Songkick’s concert database and the far-reaching collection on Spotify, even the quirkiest music buff will find something of interest.
Songkick CEO Ian Hogarth, who started the business with fellow Cambridge University graduates Michelle You and Pete Smith five years ago, explained how the secret to his business’ success is tapping into a popular desire to see more live music.
“When we started this business Pete, Michelle and I were just music fans and a lot of our friends used to tell us they wanted to see more live music,” he said.
“Although going to a concert is one of the best experiences you can have in life it’s actually quite niche, with many people going to just one show a year.
“We thought if we made a service that was really easy we might be able to change this behaviour because there’s such a strong desire to go to more shows.”
Hogarth explained that after using Songkick, people tend to go to twice as many shows, which benefits artists, venues and fans alike.
This idea of simply delivering what people want is also what led to the deal with Spotify.
Hogarth said: “There was already a lot of interest in this integration happening.
“Over the last few years we’ve had feedback that they wanted to see this, so a little bit of it is pent up demand and I know Spotify had the same thing.”