Simms' city: Hanging out with the Made in Chelsea stars


Our diarist Freya Simms offers her fortnightly previews of her favourite London haunts…

The Felin Fach Griffin pub in the Brecon Beacons

My holidays normally start in a busy airport terminal, elbowing my way onto an Easy Jet plane or flying in (slightly) more stylish surroundings across the Atlantic. But this time I decided to brave the British elements and headed to the Brecon Beacons and the Wye Valley with my mother, her 13 yr old Westie – Max, and my son Josh.

First stop was The Felin Fach Griffin (pictured). I had some insider knowledge as it was set up by friends Edmund and Alex Inkin who are both passionate about food. Nestled in the heart of the Brecons it’s a great location to go for hilly stomps or to jump on the Brecon Railway steam train – a Josh favourite! There’s a kitchen garden, perky chickens strutting about the grounds and the food was delicious as was the very good, well-priced wine list. There’s a great kids menu too, plus a box of toys in the bar, and when they say they’re dog friendy, they mean it: dog biscuits, bowls and dog towels are laid out to help yourself to.

The bedrooms are furnished comfortably with a Roberts radio in each room, while every surface proffers a wonderful and eclectic selection of books (the pub is only 20 mins away from Hay on Wye).

The Bell at Skenrith

The Bell at Skenrith

Next stop on our road trip was The Bell at Skenrith. This is a beautiful pub with luxurious rooms, a pretty garden – that Josh managed to strip of wild strawberries on an early morning forage – an elegant menu and a stunning view over the Wye River. We were well looked after, but despite the team welcoming Max the dog with open arms, we were a little anxious about muddy paws on their plush cream carpets! We had a lovely stay at The Bell and I would highly recommend it as much for its setting as the hospitality. Skenrith has a dramatic Norman Castle set on the edge of the River Wye.

28-50 Marylebone Kitchen

28-50 Marylebone Kitchen

It was then back to London, with that palpable ‘start of a new term’ feeling in the air. I met up with Philippa from Goedhuis & Co wines to talk strategy at the fairly new 28-50 Marylebone Kitchen. This restaurant and bar has been set up by the founders of Texture, so as you would expect, it is defined by a good wine list, a mix of Nordic and seasonal food and is well designed. It’s perfect for a lunch venue as most dishes are offered in two portion sizes, and I can honestly say that I was tempted by most of the menu. Despite the glass open plan setting it was surprisingly easy to hear each other – a rare bonus on a working lunch.

The Beadles’ Burlesque & Vogue’s Fashion Night Out

Hugo Taylor and Natalie Joel

Hugo Taylor and Natalie Joel

Last night the first autumn Muse event took place in burlesque style. It was Vogue’s Fashion Night Out where London’s haunts of retail heaven are awash with fashionistas, celebs and wannabes. We were fortunate enough to be working on one of the more creative events, Burlington Arcade’s: The Beadles’ Burlesque, an evening of acrobats, burlesque and carnival – or carnal – delights!

The Beadles’ Burlesque



The Burlington Arcade had teamed up with the ever creative and titillating Last Tuesday Society to create a packed programme of corset-clad gems to entertain and astonish – from blindfolded acrobats to ladies on stilts, a brass band, a Fleur mecanique and much flaunting of ostrich feathers. Celebrities who joined in the fun included Miss Money Penny aka Samantha Bond, Sophie Anderton and half of the cast of Made in Chelsea.

Freya Simms is managing director of Gong Muse a Strategic Communications agency for the art and luxury markets and winner of PRCA Agency Campaign of the year 2011.