Savile Row tailors report boom in long coats thanks to Sherlock Holmes


A high-end tailor with offices in the City, Canary Wharf and Savile Row, has reported a flood of enquires for calf-length, tailored coats as worn by Sherlock Holmes.

Cad and the Dandy is a two-year old company co-founded by ex-banker James Sleater.

“It doesn’t take uncanny powers of deduction to work out that ‘Sherlock Chic’ is sweeping the bespoke market,” said  Sleater.  “The sartorial sleekness of Benedict Cumberbatch’s portrayal of Holmes in the second BBC series has caught the national imagination.”

Sherlock Holmes and certainly been in the limelight recently. As well as the BBC’s hit TV show, the Hollywood sequel, Sherlock Holmes: A Game of Shadows was released last year. Meanwhile the 2011 Booker Prize winner, Julian Barnes’ novel Arthur & George, inspired by Sherlock Holmes author Arthur Conan Doyle remains popular.

Sleater believes customers of Cad and the Dandy identify the brand as being “off-beat but extremely well-tailored” and added: “Cad and the Dandy are the new kids on the block in bespoke tailoring.”

The tailor predicted that very long coats and capes will continue to be fashionable this winter thanks to Cumberbatch’s portrayal in the TV series.

As for Deerstalkers, he said: “We’ve had no enquiries about Deerstalkers to date!”

Benedict Cumberbatch

Benedict Cumberbatch