Smaller store could make Londoners’ flat-packed dreams a reality
Londoners faced with the prospect of a trip to Ikea have a funny reaction. First they experience a rapid gain in heart rate. This is followed by sweating palms, a jolt of adrenaline, and finally a slack-jawed 100-yard stare accompanied by a phantom odour of meatballs.
But the out-of-town horror could soon be over, as Ikea is mulling a move to central London with the possibility of a click and collect store on Oxford Street.
The Swedish furniture and meatball purveyor has already confirmed two such stores – one in Norwich and the other opening soon in Aberdeen.
The company is understood to be in talks with BHS about opening a small store near Oxford Circus, the Evening Standard reports.
An IKEA spokesperson said: “Over the coming year, we plan to test three order and collection points in the UK, exploring slightly different formats in each selected market.
“We will use these tests as an opportunity to find out more about how customers want to shop with IKEA in these areas.
“The first order and collection point opened in Norwich earlier this month, with our second planned to open in Aberdeen Spring 2016.
“We are also exploring a number of other potential locations across the UK, one of which is the current BHS building on Oxford Street.
“While we are seriously considering this opportunity, we have nothing to confirm at this point in time while discussions are ongoing.”
The spokesperson did not add whether meatballs would be available for click and collect.