It’s not often you’re standing on a red carpet, waiting to enter a venue and you have to dive out of the way of a giant pink monster wearing blue moonboots the size of your head. But when you’re attending the Moshi Monsters album launch it is par for the course.
Rearranging myself following my monster tussle, I made my way into the Hard Rock Café to join Moshi friends and fans and watch sprightly performances from the soon to be released album Moshi Monsters Music Rox.
The album will be released on Monday with Sony Music and judging by the pre-order chart the album will give global pop stars a run for their money with the compilation currently ahead of Madonna’s latest offering.
I entered the party just as Mr Moshi himself (creator Michael Acton Smith) was taking to the stage. Dressed in a military jacket and with his face painted with matching stripes, the man behind the monsters looked every inch the pop star himself.
He made a short speech thanking many of the people who helped to bring the Moshi Monsters music careers to fruition before welcoming one of the music stars to the stage for a performance.
Zack Binspin, the mop haired monster, part Oscar the Grouch, part Justin Bieber, emerged from underneath the stage to sing his hit Moptop TweenyBop. Flanked by energetic dancers he sang the hit which includes the lines, “Hey, Check out my lid. It’s real rusty.” And “I’ve lost count of the hearts that I’ve been break-in I can’t see and my eyeballs they are aching.”
I have to say, I enjoyed it. Definitely preferable to the real Justin Bieber.
The room was filled with trendy parents and their well-dressed sprogs, including Sophie Ellis-Bextor and pop star Javine.
I bumped into entrepreneur Shed Simove who was taking time out from launching his new social network to enjoy the festivities.
It was super fun night and by all accounts it looks like the Moshi Monsters album will be a smash, and no doubt the first of many.
I just had time to don a fancy dress pirate hat and jump into a photo booth before I left, laden with Moshi Monsters goodies and humming the tune to Binspin’s track. Looks like monsters really do rock.
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