London has been voted the third most-admired business city in the world, according to a recent survey
London is the third most-admired business city after Barcelona and Copenhagen, according to an Ernst & Young survey of the world’s city leaders.
The research shows that London’s brand is as strong as ever and that the city is at the forefront of international leaders’ minds.
Seventy-two city leaders from around the world were asked which competitor locations they most admired. Those asked included mayor of London Boris Johnson, and his counterparts from cities around the world, including Bogota, Perth, Paris and Los Angeles,
“The huge brand value that London has is reflected in these results”
James Close Government Services partner at Ernst & Young
London’s transport strategy and position as an important hub for business worldwide were the qualities other cities wanted to emulate.
“This survey was very much perception based,” James Close, government services partner at Ernst & Young told LondonlovesBusiness.com.
“The huge brand value that London has is reflected in these results. People love coming to London and seeing what it has to offer.”
London’s business community will be delighted to hear that the UK capital is an increasingly attractive place for foreign investment.
“Businesses based in London will continue to see the benefit of being associated with the city,” said Close. “Whether they have always been part of the fabric of the city or a global company that has set up here from abroad – perceptions of London elsewhere are clearly high.”
Close doubted that last month’s bouts of public disorder, which erupted after the survey was carried out, would do any harm to London’s reputation.
“I want London to be the best big city in the world in which to live, work and invest and I am delighted that my fellow mayors already put us in the top three”
“The disturbances were for a couple of days. Major cities have social problems. As long as it doesn’t become endemic I believe people will write it off,” he said.
Barcelona topped the survey, with city leaders citing its successful transformation of its Olympic legacy in accelerating its development – something which will have ears pricking up in Stratford and City Hall.
“I think it’s really important that we get the narrative around the Olympics right,” Close said. “There needs to be a stronger message about people feeling a different way about London after the Olympics from the way that they did before – it is a huge opportunity for London.”
Copenhagen came in second place owing to global recognition of its pioneering approach to sustainability. With the current growth market surrounding clean-tech, London would do well to emulate this dedication to becoming a low-carbon capital.
The mayor of London, Boris Johnson, said in response to the results:
“I want London to be the best big city in the world in which to live, work and invest and I am delighted that my fellow mayors already put us in the top three. With the London Games and the Diamond Jubilee just around the corner, we will be at the centre of the world’s attention during 2012.
“And we are always willing to learn. I admire both the Olympic legacy of Barcelona and the sustainability achievements of Copenhagen, and I will be seeking shamelessly to copy and then improve upon their success.”
Read our in-depth feature London versus the world.