Jaguar, Bentley and Rolls-Royce sales boosted by Made in Britain brand


The Made in Britain brand has helped teleport everything from supermodels to handbags to international greatness.

For the last couple of years it has also helped boost our car sales, with Range Rover doing particularly well in places like Asia, in part thanks to its British heritage, which was given a global media boost thanks to the Diamond Jubilee and the Olympics.

This means that demand for British-made cars is now well and truly on the up with a string of positive news from leading UK-based luxury car makers.

Jaguar, Bentley and Rolls-Royce are all performing well, buoyed by multibillion-dollar investments in new models and UK production. More jobs are flooding into an industry, which was once feared to have entered the last pangs of an irreversible decline.  

According to the Wall Street Journal, Bentley Motor Cars, now owned by Germany’s Volkswagen AG, has said it will plough more than £800m into its northwest England Crewe plant creating 1,000 new jobs.

BMW’s Mini production plants in Oxford, Swindon and Hams Hall are all doing fantastically well. At the start of the year, the company announced record sales, with revenues up 40% in China alone. More production capacity and a string of new lines are now expected.

Bentley is also growing. Director for manufacturing Michael Straughan, told the Wall Street Journal that Bentley is targeting a production rate of 15,000 or more cars a year, compared with 8,510 cars in 2012.

Jaguar Land Rover is likewise following suit and is sinking between £2bn and £3bn a year to expand its two brands. Since Tata Motors took over the company from Ford in 2008, its fortunes have turned around. Nearly 9,000 UK jobs have been created in the last two years.

In total, the Society of Motor Manufacturers and Traders says that 19,000 new jobs have been created. And who or what do we have to thank for this unlikely revival – exports of course.

Some 80% of these luxury cars made in the UK tend to make their way to overseas markets. For more information on how to get exporting, check out our free e-guide.