Will bigger screens stop users migrating to Android?
After months of speculation as to Apple’s latest products, the wait is over. Last night the company unveiled two new models of its iPhone and it made its entry into a new market for the first time since the death of Steve Jobs with the launch of a watch – named the Apple Watch.
The iPhone 6’s screen is 4.7in (11.9cm), making it larger than the existing 4in iPhone 5s, while the new iPhone 6 Plus boasts a screen of 5.5in (14cm). The move could stop iPhone users defecting to brands offering larger screens on rival operating platform Android.
Apple chief executive Tim Cook said he hoped the new iPhones would eventually come to “replace the wallet” as the phone comes with new payment service Apple Pay.
The Apple Watch also comes in two sizes, and is highly customisable, with users able to change the appearance of the watch’s screen and its straps.
The watch is expected to sell at $349 (£216), though the price will be bumped up for many as the watch is dependent on users owning a companion iPhone – the iPhone 5C or a more recent model.
It is expected to become available from 2015.