HomeInsights & AdviceHow to launch your E-learning project successfully

How to launch your E-learning project successfully

by John Saunders
6th Apr 21 2:53 pm

Online learning grows significantly, expanding its influence and entering new spheres. In the context of a digitally developing world, e-learning appears to be quite a profitable industry. Over the last decade, it has grown in popularity, and by 2025 e-learning market is projected to be worth $325 billion worldwide.

Nowadays, more and more students find e-learning highly convenient and affordable. Due to its flexibility and opportunities to learn anytime and anywhere, the learning becomes engaging and highly accessible. Apart from the education industry, e-learning bends its steps into the other fields, offering countless opportunities to corporations and businesses. What is e-learning? E-learning or, namely, electronic learning is the form of studies that implies the use of digital media and technology. It is basically the learning delivered online through various digital devices. What makes e-learning so powerful?


E-learning doesn’t depend on schedules, and learners can decide on their own when and where to access it. This flexibility allows them to manage the program without any time constraints.

Autonomic style

Some learners may need more time to master the course than others. One of the significant benefits of e-learning is that learners are up to decide the style and the pace of their studies, depending on personal needs. They aren’t put under pressure and not treated with a one-size-fits-all approach. An autonomic way of learning motivates learners and improves their retention.


Online learning can reach far more learners than conventional studies held in classes. It eliminates a considerable expenditure on the staff, classrooms, and manuals. What is more, e-learning programs can be reused or updated for a lesser price and time if needed.


As for the learning process, it’s crucial to make it engaging and interactive. So that learners can grasp the idea effortlessly and hold their knowledge for a long time. With online learning attributes, it’s possible to dilute dry, complex information with interactivity. The feasible incorporation of visuals or animation in e-learning contributes to a better understanding of the course, helps the process evolve, boosting engagement.


The social and business environment can’t simply ignore the fact that we live in the modern digital era. Today’s learners are technologically aware and spend hours on various devices. The best way of urging them to learn effectively is to bound training with the technologies. That’s what e-learning is all about.

All in all, e-learning proves to be an effective alternative to a traditional form of study. Nevertheless, to make it work, you need to focus on multiple things. Efficient e-learning projects take time, effort, and money. Behind each idea, there should be a solid foundation. Here is a step-by-step guide on how to start your e-learning project:

1. Define the target audience the e-learning course is for

The content of an e-learning project directly depends on the learners’ needs. If you deal with employees, they will probably need a compliance certificate to prove they applied a particular skill. At the same time, people pursuing hobbyist courses probably will find a diploma unnecessary. The same goes for the structure and style of the learning course. Those who want to master some craft will need more visual content and reference than those who study serious issues connected with the theory mostly. By collecting the information about your target learners, you can easily land the course with the audience’s needs, ensuring the learning process will be useful.

2. Determine objectives

Whether your learners seek professional assistance or want to master some rudimentary skills, the end-goal is paramount. The end-goal defines the length, complexity, and technique of the overall e-learning course.

3. Assemble the business plan

At this point, you have to set the budget and plan out each step. Planning helps to maintain consistency in everything you do.

4. Specify the content

Once you’ve determined the audience group and the objectives, you can be more specific concerning the content. Remember that the course aimed at developing practical skills should involve more practice and real scenarios rather than theoretical material. The project created for gaining knowledge is more of a theoretical essence, less of a practical. The more you know about the audience’s needs and end-goals, the more effective your course will be.

5. Collect references

If you feel uncertain, you can check for similar courses already existing and see how they manage. Discovering e-learning courses within your field can generate an understanding of the direction you need to take. Acting according to references doesn’t mean copying – it’s more about anticipating your own path.

6. Employ e-learning software.

One of the most useful e-learning instruments is a learning management system. It is a software used primarily for businesses to supervise online training processes. LMS allows you to quickly and easily enroll learners and trace performances, analyse results, generate detailed statistics. With an LMS, you can store learning materials at the e-learning portal and make them available at any time. Besides the portal, you can create chats or forums, incorporating the staff and students to exchange their ideas and share some additional information here.

7. Make up a team.

Eventually, you need to make up a team who are responsible for delivering the course. Employ not only educators but those who stand behind the visible side of the process. It concerns designers and developers. Your e-learning platform should be appealing to the customers. Design sets the tone and mood of the overall process. However, the platform should be both compelling and functional. Developers ensure it runs well and provides users with impeccable service. Experts, also being a part of the process, deliver feedback, and provide assistance to the learners during the studies. Without a competent and skillful team, even the superb platform will not be able to function efficiently.

8. Promote the course.

Even if your course is excellent, how do the learners get to know about your existence? Here comes marketing. Promote your e-learning project, focusing on the beneficial sides and visualising them. Employ social media channels or any other means. That way, you will have a better chance to reach more audiences and highlight your presence.

If you hit on the points above, there comes a time to launch the project. Many may think that the work stops here, but it doesn’t, at least, shouldn’t. After launching it, there is still much work to be done. Your task is to keep an eye on the process and observe how it evolves and is received:

  • Collect feedback from your team
  • Make sure the course is engaging
  • Track the achievements of learners
  • Collect reviews from the audience

Also, you may answer the following questions:

  • Did you manage to create the content consistently?
  • Does it meet the learners’ specific needs?
  • Does your team feel engaged in training and ready to invest their time further?
  • Did you achieve your objectives?

These can help you define how successfully you’ve been through with the project and what are its pain points if any. If there are some inconsistencies, you need to fix them right away. There is always room for improvement. And improvement is also part of a plan.


All in all, creating an e-learning process might be a daunting issue. You need to concentrate on multiple things at once and not lose the right direction. You should have a plan. Firstly, think for whom you build the course, then for what you do it. After, generate the content and land it with objectives. Gather professionals who will share your ideas and get involved in the process. Ultimately, make sure you’ve done it properly. Efficient e-learning projects are always in demand. Once launched perfectly, e-learning can bring benefits for a long time ahead, evolving and expanding its impact.

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