Hamleys bought by French toys giant


Iconic British shop bought out by Groupe Ludendo

Hamleys toy store has been purchased by leading French toy retailer Groupe Ludendo.

The acquisition was completed for an unknown sum, however previous estimates suggest Hamleys could have been sold for £60m.

The Ludendo Group, with over 300 stores across Europe, aims to double its portfolio over the next four years. In 2011, it had a turnover of €450 million.

Ludendo chairman Jean-Michel Grunberg said:

“This deal fits with our strategy to grow our business through the acquisition of well-established brands with global dimensions. Hamleys will give us the platform to accelerate our international development starting with the UK and into new markets. 

Gudjon Reynisson, CEO of Hamleys, said:

“Groupe Ludendo is a strong partner for Hamleys and we look forward to working with them on taking the fun, entertainment and theatre of Hamleys to new levels.

“We have big plans for the future and share both Groupe Ludendo´s ambitions for growth and their values.”

Hamleys is one of Britain’s iconic toy stores, with 22 stores operating in 9 countries and a flagship branch on London’s Regent Street.