Londoners will soon be able to fly one way to the US for just £99, after an Icelandic airline unveiled a new route.
Budget airline WOW air will allow passengers to fly from Gatwick to Boston from March 2015, and to Washington DC from June.
There are some downsides though – the flights are not direct, with a stopover in Reykjavik, Iceland’s capital, and the airline will charge a further £39 to check in a bag.
Skúli Mogensen, chief executive of WOW air, said: “This is just the beginning of our plans to transform low-cost transatlantic flights.
“We’re opening up the market to a whole new market of travellers who might previously not have been able to afford transatlantic travel.
“The low-cost airline market is scrambling to offer cheap flights to North America and I’m happy that we‘ll be among the first to do so and at a price point that will no doubt cause our rivals to re-evaluate their plans.”