Bingo is booming. If you want to look at one industry that has really thrived over the last 12 months it’s online bingo, and with that a raft of new brands have looked to get in on the action.
Online bingo is one of the best-loved and most played games online around the world, contributing to an industry worth billions. But if you want a slice of the pie, it’s not all that simple. The market is competitive so you really need to stand out from the crowd. But how?
We’ve put together five things you should consider when building your bingo business…
Theme & brand
Of course, firstly you need to consider your brand and the theme you’re going to take on. Most brands will have a unique theme to them, with the likes of legendary characters and myths, animals, and even space with the likes of Moon Bingo.
A theme and brand identity will immediately intrigue potential players and allow you to stand out from the crowd. Think about your target audience and what may appeal to them.
Accessibility is key these days, with a range of generations now picking up their smartphones and enjoying bingo online. PayPal bingo is a secure way of paying, while all the usual methods such as debit card and bank transfer should also be in place for those without E-wallets.
Additionally, the likes of Apple Pay and Google Pay, alongside cryptocurrency can also be offered these days, and in the case of the latter would certainly allow your brand to stand out with very few currently offering the likes of Bitcoin as a method of payment.
Bingo has gone well beyond the typical 90-ball and 75-ball variants these days and a good bingo site will offer all manner of different games, not just bingo. A bingo offering needs to be diverse and not only have the classics, but variants such as Slingo, which has become more and more popular, also needs to be in there.
There are tons of slingo games out there, inspired by slots and all manner of other games, including Britain’s Got Talent and they are an integral part of any start-up’s catalogue.
Start as you mean to go on, and being transparent and available to customers is so important when kick-starting your business. As a new brand, many players may have questions for you, so it’s important you can either be there to answer, or point them in the right direction with an FAQ page, for example.
You should have a range of different ways players can get in touch, and strive to get back to them as quickly as possible.
Social media presence
Not only will a social media presence allow you to enhance your customer service product, it will also help in a number of other areas, including getting your brand out there. Having a social media account, lets customers know firstly you are real, secondly your brand identity and tone of voice, and thirdly, all the latest news and views coming out of your brand.
Social channels allow you to engage and reach out to your target audience and be part of their wider conversations, which in turn can encourage sign-ups and really start to get he ball rolling.
Please play responsibly. For more information and advice visit www.begambleaware.org