Entreprenerd: Here’s how to fail the right way


We chatted to an entrepreneur whose business was a massive success… well, at least the last one was

In the home of the tech start-up, Silicon Valley, you’re nobody until you’ve had at least one failed business. But in the UK, if your business goes under, it tends to be judged as a sign you didn’t manage it well, or simply that it wasn’t a good business in the first place.

But which is the truth? Robyn Vinter speaks to Peter Goodman who has pretty great insight into both success and failure – both of which are in this week’s Entreprenerd.

Goodman and his co-founder sold their advertising business Brighter Option to Buddy Media in 2012, which was then sold to Salesforce for a reported $645m.

This amazing success isn’t the full story though.

Find out:

  • How it feels when it all goes wrong
  • Why a failed business isn’t the end
  • How to use failure to your advantage


What is Entreprenerd?

This weekly podcast from London Loves Business brings you all sorts of stories from the world of entrepreneurialism.

Each week, our host Robyn Vinter meets a different entrepreneur and hears their tale. Whether it’s inspiring, uplifting, funny, sad, embarrassing, shocking… we’ve got them all.

Subscribe for FREE on iTunes or listen through the magic of SoundCloud.

You can also use this nice RSS feed in your favourite podcast provider: http://feeds.soundcloud.com/users/soundcloud:users:183370087/sounds.rss

Follow Robyn on Twitter @RobynVinter.


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