Britain’s second most famous family (we reckon the Royals are marginally better known) is thought to be worth £470m.
Researchers at the London School of Marketing analyzed the different business ventures and marketing values of David, Victoria, Brooklyn, Romeo, Cruz and Harper (pictured above minus Harper) to reach the astonishing number.
Experts also estimate that Brand Beckham generates between £30m to £40m per year, thanks to their three main corporate vehicles: Footworks, where David’s football related revenues are collated; the Beckham label, for all their endorsements; and Beckham Venture, for Victoria’s fashion business.
Current estimates put the value for Footworks at £150m, the Beckham name at £70m and Beckham Ventures at £60m. This combined with their non-business assets of an estimated £190m puts the family name at a total value of £470m.
“The Beckham brand has been used to advertise everything from designer clothes, to satellite television and even whisky,” explains CMO at the London School of Marketing, Anton Dominique.
“What’s also interesting is that the family name is almost as influential as any individual family member. For instance Romeo Beckham won a very lucrative marketing contract with the fashion house Burberry.”
And David’s retirement from football has done little to dampen their fortune – the Beckham label is now growing in value since David gave up his professional football career, according to the research.
Of course it’s not just the parents who are making waves in the media. The eldest of the Beckham brood, Brooklyn, recently appeared on cover of Miss Vogue and has amassed a whopping four million followers on the photo sharing site, Instagram.
Nor is it just Brooklyn who’s making headlines. Last year Romeo Beckham fronted the Christmas advertising campaign for fashion powerhouse Burberry who claim he helped boost their sales by 14%.
“The Beckham name has the Midas touch when it comes to advertising, even the mere mention of their name associated with a brand is a small news event in itself,” says Dominique.